WHY RADIO???? If you want your message to be heard, someone has to listen to it!

Radio gets your message out there better than any other medium. Just think about how people use the media. People “watch” television, they “browse” the internet, they “read” newspapers and magazines, but they “listen” to the radio. Arbitron audience measurements reveal that radio has the greatest overall penetration of any medium.

Radio’s reach is unequaled. Despite the undisputed growth of “new media” in recent years, the fact is that nearly everyone still listens to radio. In fact, radio maintains its place as the most effective medium for reaching people. According to Arbitron’s 2009 edition of “Radio Today” radio reaches 94% of the population. As Arbitron notes, “No other medium – electronic or otherwise – can claim as many weekly consumers as radio does.”

Radio delivers great demographics, especially talk and news radio. A recent survey of talk radio listeners by “Talkers Magazine” highlights the desirability of radio as a medium for people who are trying to reach educated, affluent, and active people. The survey found that 70% of talk radio listeners had attended some college, 57% had a household income of more than $50,000 and 74% had voted in the last election.

Radio is ubiquitous. People are listening just about everywhere! And one outgrowth of recent technical innovation is the fact that, radio’s influence continues to grow. The digital age has created fabulous new ways for people to process and receive information. But, one constant in all of this is radio.

And radio connects. Listeners tend to have a special relationship with radio that transcends all other forms of media. A 2006 study entitled “Radio and the Consumer’s Mind: How Radio Works” quantified the unique relationship that listeners have with radio. Among the specific findings:
• radio listeners tend to have an emotional attachment to radio, and,
• they find radio advertising more relevant to their lives than other forms of advertising.